In a dynamic and ever-changing global market, innovation is no longer an option. It is an absolute necessity. Product life cycles are becoming shorter, new products are brought in to the market every day, and these products are in turn duplicated by your competitors. And what’s more, customers now are much more sophisticated, segmented and demanding, and expect much more in terms of customization, newness, quality and price. We at the Premium Group clearly understand the importance of these factors and are working towards upgrading our in-house research and development facilities. We continuously strive to ensure that our innovations are in line with the current needs to the market